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Web Survey Bibliography

Title Chinese online consumers' responses to web-based data collection efforts: A comparison with American online customers
Author Zhang, Y., Wang, C. C. L., Chen, J. Q.
Source Journal of Database Marketing, 8, 4, pp. 360-369
Year 2001
Database EBSCOhost
Access date 28.10.2004
Abstract Presents a study which aimed to find out the responses to Web-based data collection by Chinese Internet users and the factors influencing consumer willingness to participate in Web-based surveys. Response pattern to answer Web-based surveys; Advantages of electronic commerce; Comparison between Chinese and U.S. Internet users.
Access/Direct link EBSCOhost (full text)
Year of publication2001
Bibliographic typeJournal article
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Web survey bibliography - Other (439)

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